As a professional with a growing financial service firm, you likely have a lot on your plate. From defining your ideal client avatars and website design to targeted social media campaigns and security, there’s a lot to consider. As an IT Services Support team, TekConcierge is here to ensure compliance for technology, including securing and monitoring data according to compliance standards.
Top Five Tools for Financial Service Firms
- Target Market Workshop. Who are your ideal clients? If you say everyone, that’s not a good answer. Your marketing department will not be able to develop a strategy for everyone. Instead, identify a subset where the marketing efforts can be focused. You may want to work with a marketing company to develop descriptions for your ideal clients. Couples 35+ years old who are looking to retire in the next 10-20 years, that’s a target market.
- Website Design and Development. Now that you’ve identified who your ideal clients are, your marketing team can design a website that speaks to them. Marketing to 35+ year-old couples is different than a website that targets younger singles, for example. As a financial advisory firm, you will want to check with your broker about disclaimers and will likely need to submit content to compliance before you can publish.
- Social Media. Your firm doesn’t need to be on every social media platform. Focus on where your ideal clients are spending time and where your referral partners are spending time. Most likely, it’s LinkedIn and one other platform like Facebook or Instagram. A social media manager can help you figure out the best course of action.
- Onboarding process. Once a prospect wants to onboard with your firm, what are the next steps? It’s important that you not only adhere to compliance standards but also make it a pleasurable experience for your clients. Consider a secure online portal for storing confidential information. Limit the use of paper as much as you can while still staying compliant with SEC and FCC standards.
- IT Support Services. Lastly, protect the customer data and keep systems secure when you collaborate with TekConcierge for IT Support Services. Working with you, we will streamline and secure data and processes while at the same time, adhering to compliance standards. Our team of experts is trained in tracking, understanding, and implementing standards for your industry.
Building a financial services firm takes the right people, marketing, and security. If you’re struggling to understand if your systems are compliant, especially as rules change so quickly, our IT Services Support team is here to help you. Contact us today to learn more.